Chip technology is upon you as a merchant
Chip technology is upon you as a merchant Obama care is the law of the land, everyone in this country is required by law to have some form of health insurance, affordable or not. I was just moved recently by a story of an ex Olympic athlete, who was in marvelous shape physically, but financially had taken a few lumps. To save some cash, he cancelled his health insurance a month ago. Over the weekend, he was teaching some athletes and suffered an accident, breaking his spine and becoming paralyzed from his neck down.
The new chip technology is upon you as a merchant, you can decide to use it and have the required safety guards for your business that have been put in place for you or you can continue to swipe, and take your chances. You will, if you continue to swipe, suffer a stolen card, and be forced to absorb the costs of the fraudulent charges.
Only 39% of merchants across this country have taken to the new dip technology right now. That means 61% right now are unprotected from any and all fraud that could come your way. If you are a big ticket retailer, why would you take the chance or the risk.